"First objects" book are educational as well as enjoyable for the young mind. They encourage babies/toddlers to grasp the concepts of day-to-day life. Some recurring features are:
- Bright, contrasting colours so that the target audience can distinguish between colours.
- Small, usually square books for small hands.
- Simplistic illustrations to make objects more obvious and identifiable.
- They can sometimes be tactile, in order to encourage interaction.
- A few words per page, usually one or two, as the target audience might not be able to read yet.
As mentioned in my previous blog post, Jan Pienkowski produced a set of "Nursery books", which introduce young children to certain concepts, such as the weather, food and time. The visual language is reminisce of his Meg and Mog illustrations, though with less text and larger, more simplistic and bold images. The colours are vivid and contrasting so that they catch the eye and are intriguing to this young audience.
Usborne produced a set of books that educate babies about animals. Some include textures for the child to explore on each new page and have colourful illustrations with that adopt exaggerated shapes that makes the animal more identifiable to the viewer.
Picture Book – aimed at 3-6 year olds.
There are a modern range of popular books that are picture books, which each introduce various different characters and stories and are popular and memorable for not only for the children but for the whole family. For this particular genre there tends to be a minimal amount of text which is surrounded by a bigger picture. In books such as Spot the Dog for instance, this is targeted at 3-6 range as it gives the reader a visual storyline but also gives them a little bit of text. This is to help the reader to start learning simple words, it doesn’t over complicate and offers a totally readable story if they are being read to by an adult. The art style again is simplistic, eye-catching, colourful and memorable for the younger audience. The second example here again is very similar Elma the Elephant is another picture book which describes Elmer’s adventure, where she meets up with different friends along the way. As you can see from the imagery above this book also includes simple text and provides the reader with key words, to give them an idea of what noises the animals make. The typography is another important key element which makes the page spread much more eye-catching and interesting. As the word ‘lake’ stands out to give readers an idea of what the key words are. The use of typography here is interesting and can add different effects to various words, which represent various connotations for the meaning of them.
9-11 YEAR OLDS - INFORMATION/REFERENCE
The illustrations are still quite detailed, with a lot of information in each of them. There is a lot for the audience to look at and explore within these illustrations. They also give the reader further insight into the subject matter, by presenting the subject in a realistic and detailed way.
The illustrations should provide and present information in a clear and concise way. The colours should be true to real life, as the books these are for are generally non-fiction and the audience will use them as reference points for the real world.
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